Media buying and consulting for info product businesses. Courses, cohorts, coaching and communities, where the offer is the product and the funnel is the factory floor.
The thesis
One purchase, two ways of reporting it. The difference decides where every future dollar of budget goes.
Dropped on the way.
Reaches the ad platform.
Ad blockers, tracking prevention and a customer who closes the tab all break the browser path. The sale still happened, but the platform never hears about it, so it optimizes as though the ad did not work and quietly spends elsewhere. Sending the same purchase from the server, with the order number attached so it is never counted twice, closes the gap. This is the first thing we look at, before any spend moves. It is unglamorous and it is usually where the money is.
What we run
Courses, cohorts, coaching, memberships and communities. Cold traffic to a webinar, a VSL, an application or a low ticket front end, then the economics of what happens after. This is the category we run most.
Physical product stores selling on their own rails. Catalog structure, creative volume, and the purchase and value reporting that makes a return figure mean something.
Lead generation where the sale finishes on a phone call or at a kitchen table. Form and call tracking wired so the platform learns from booked work, not from raw form fills.
How it works
The order is the point. Every stage depends on the one before it being true.
Structure, spend, creative and the reporting underneath it. The point is to find out which numbers can be trusted before any of them are used to make a decision.
Events, values and deduplication, browser and server. If the platform cannot see the sale, no amount of creative or bidding work compensates for it.
Campaign structure that gives the algorithm enough of one signal to learn from, and creative made in enough volume to keep feeding it.
Weekly. Read, cut, scale, replace what fatigues. Reporting you can actually check, so you are never taking performance on trust.
Questions
Because we have not published any yet. Putting up numbers we cannot show the working for is how this industry earned its reputation. When there are results we can share, with the client's permission, they will appear here and not before.
No. There has to be an offer that already converts for someone, and the willingness to fix tracking properly. Without the second one, everything after it is guesswork dressed up as a report.
Stages one and two above. Reading the account and fixing what it reports comes before rebuilding anything, because every decision after that depends on the numbers being real.
Access to the ad account and whatever analytics exist, and an honest answer about what the offer sells for and what it costs to deliver.
Start here
The more concrete you are about the offer and what it sells for, the more useful the reply. If it is not a fit we will say so.